Adriana Lima Joins Victoria’s Secret Again for the Heavenly Perfume Campaign
Adriana Lima returns to Victoria’s Secret
Adriana Lima is back at Victoria’s Secret as the face of the Heavenly Eau de Parfum campaign. Lima first became a Victoria’s Secret Angel in 1999. She walked the brand’s runway for nearly two decades before announcing her retirement from the Fashion Show in November 2018. Five years later, she returned — and the reunion has resonated strongly with fans and fashion media alike.
Photographer Sølve Sundsbø shot the campaign. The images show Lima in a flowing yellow dress styled by Anastasia Barbieri, with makeup by Dick Page and hair by Jawara. The visual direction fits the fragrance’s tone: warm, luminous, and effortlessly elegant.
Who is Adriana Lima?
Adriana Lima was born on June 12, 1981, in Salvador, Bahia, Brazil. She has Portuguese, African, Japanese, Indigenous Brazilian, Swiss, and West Indian heritage. Her mother worked as a social worker. Her father left the family when Lima was six months old, and she grew up in Salvador’s Castelo Branco district.
Lima entered modeling after a friend submitted her to a competition on her behalf. She won the Ford Models “Supermodel of Brazil” search at the age of 15. In 1997, she moved to New York City, signed with Elite Model Management, and debuted on the runway at Anna Sui’s New York Fashion Week show that same year. She went on to walk for Christian Dior, Miu Miu, Vera Wang, Fendi, and other major labels.
Lima’s rise as a Victoria’s Secret Angel
Lima became a Victoria’s Secret Angel in 1999. She wore the iconic Fantasy Bra twice — in 2008 and again in 2014. Forbes ranked her as the second-highest-paid supermodel in 2014. In 2012, she became the only celebrity to appear in two Super Bowl commercials during the same game. Lima also worked as a Maybelline spokesmodel from 2003 to 2009, then returned to the brand in 2014. By 2015, she had added Vogue Eyewear to her roster.
Her acting credits include the 2001 short film The Follow and a 2008 appearance in Ugly Betty. In September 2017, she executive produced and hosted American Beauty Stars. She also made history as the first expectant model to appear in the Pirelli Calendar.
The Heavenly fragrance campaign
The Heavenly Eau de Parfum campaign reflects Victoria’s Secret’s broader repositioning toward celebrating women across life stages. Lima said the brand has always felt like family to her, and she sees this campaign as an expression of femininity and strength rather than a simple brand appearance.
Master perfumer Ilias Ermenidis created the Heavenly scent. He describes it as “where absolute femininity meets luminous sensuality.” The fragrance opens with fruit notes, develops into a heart of white florals — jasmine, freesia, and lotus — and finishes with gold musk, creamy sandalwood, and bourbon vanilla. The result is warm and long-lasting.
What the reunion means for the brand
Lima’s return signals a shift in how Victoria’s Secret wants to present itself. The brand has worked to move away from its earlier image and toward a more inclusive, aspirational identity. Bringing back one of its most recognizable former Angels — now in her 40s and a mother — reinforces that shift with genuine credibility rather than a rebranding announcement.
Lima walked the Victoria’s Secret Fashion Show runway again in both 2024 and 2025, confirming that this is an ongoing partnership rather than a one-off campaign appearance.
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Frequently asked questions about Adriana Lima and Victoria’s Secret
Is Adriana Lima back with Victoria’s Secret?
Yes. Lima officially returned as a brand partner in April 2023 to front the Heavenly perfume campaign. She also walked the Victoria’s Secret Fashion Show runways in 2024 and 2025.
Why did Adriana Lima leave Victoria’s Secret in 2018?
Lima stepped back from the Victoria’s Secret Fashion Show in 2018 after nearly two decades with the brand. She wanted to focus on her family and pursue other projects. Her final runway appearance took place in November 2018 in New York.
How old is Adriana Lima?
Adriana Lima was born on June 12, 1981. She turned 44 in June 2025.
What does Victoria’s Secret Heavenly perfume smell like?
The Heavenly fragrance opens with fruit notes, transitions into a heart of white florals — jasmine, freesia, and lotus — and settles into warm base notes of gold musk, creamy sandalwood, and bourbon vanilla.
How has Adriana Lima described her return to Victoria’s Secret?
Lima described the experience as emotional and meaningful, saying the brand has always felt like family to her. She called the campaign a celebration of femininity and expressed how much she enjoyed being back on set with the team.
